When we started FlexOffice five years ago, our first location was the former Fraum\u00fcnster post office in Z\u00fcrich, where the famous post robbery in the 90s took place. I came up with the idea to name the meeting rooms after the post robbers. I really had to push the team for it, since some thought it would be too extreme to name meeting rooms \u201cMarcello” or \u201cZoran\u201d. But after our clients thought it was hilarious, the team always asked me to name the meeting rooms at other locations. <\/p>\n\n\n\n
But not every FlexOffice location has been robbed? How did you come up with other unusual names?<\/strong> <\/p>\n\n\n\n In some locations it was easy to name the rooms, in others I started researching the history of the building and the surroundings. At Basel Barf\u00fcsserplatz, for example, I found out that in front of the building, a pig market was held hundreds of years ago. So I named the rooms after pig breeds. Others were more straightforward, with Messeturm the proximity to the \u201cArt Basel\u201d led me to take titles of famous artworks such as “Balloon Girl” or “Waahm!”. <\/p>\n\n\n\n Why the hassle?<\/strong> <\/p>\n\n\n\n Some of our locations are in characteristic buildings, others have iconic interior design or a meaningful history. The naming of the meeting rooms was a way for me to underline the character of a location. Our meeting rooms are always beautifully designed and very well equipped, I think they deserve a special name. And let\u2019s be honest, it sticks a bit more than your usual boring \u201cRom\u201d, \u201cParis\u201d, and \u201cBerlin\u201d\u2026 <\/p>\n\n\n\n Is there anything to consider when naming Meeting rooms?<\/strong> <\/p>\n\n\n\n Actually – More than you would think. The names need to be\u202frecognisable, memorable,\u202fand not too difficult to pronounce. The last thing you want is to have our members not knowing where to meet because they didn\u2019t understand the name. They also must be distinguishable in a meeting invite. And then you obviously need a theme and a certain number of names. <\/p>\n\n\n\n Where did you struggle the most?<\/strong> <\/p>\n\n\n\n At Bern Murifeld. We knew from the beginning that we would have the opportunity to grow within the building, so we needed something that would give a large resource of names in the future. We ended up using famous\u202fcollectible\u202fpost-stamps, since the building is at Weltpoststrasse in Bern. Which resulted in names like “Golden Monkey” or “Big Dragon”.<\/p>\n\n\n\n What are your favourite names?<\/strong> <\/p>\n\n\n\n I guess the robbers. It\u2019s so iconic. Funny enough, the policeman that caught them was our neighbour in the house I grew up in as a kid. <\/p>\n\n\n\n But the newest one at Dino Oerlikon\u202f\u2014characters from the first Jurassic Park movie\u202f\u2014is also quite funny. But I like them all, I think I\u2019m also the only one in the company that knows all 89 meeting room names by heart. <\/p>\n\n\n\n
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