This website uses Google AdWords, an analysis service from Google, and within the framework of Google AdWords the conversion tracking. Google AdWords stores a cookie for conversion tracking in your browser (so-called “conversion cookie”) when you click on an ad placed by Google. These cookies lose their validity after 30 days and are not used for personal identification. If you visit certain pages on our website, Google and we can recognize that you clicked on the ad and were redirected to this page.
The information obtained using the conversion cookies is used to create statistics for AdWords customers who use conversion tracking. Through these statistics, we learn the total number of users who clicked on the ad placed by Google and visited a page tagged with a conversion tracking tag.
In addition to conversion tracking, we sometimes use the features:
– Target groups with common interests
– Custom audiences with common interests
– Ready to buy target groups
– Similar target groups
– Demographic and geographic targeting.